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| Nuturing
the future of India |
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Teaching
Methodology at ISM incorporates both in-class (theory) and
field training (Practical). Classroom training includes lectures
and discussions using case studies and presentations. Practical
training includes company and field projects, simulations,
workshops and seminars conducted by industry professionals.
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The
course focuses on building practical under-standing of the
concepts learned in the class and their application in
the real-world scenario. Students are introduced with
the topic and are given a case study and a field assignment
for analysis and discussion every week. These assignments
help student understand the market dynamics and study
the consumer and his behaviorist in the marketplace.
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Individual
emphasis is given on imparting and improving English language
communication skills,both written & oral, of the students
as it has become indispensable in today’s multi
cultral, multi dimensional mixed up corporate world to survive,
sustain and grow without good command on the English language.
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Due to focused practical orientation, 80% attendance is mandatory
for all the students. |
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